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A
Business Management Book that Appeals to Business at
All Levels
This book
deserves a place on every business professional’s
reference shelf. It is a self help book, a business
primer, and a management handbook all in one and the
book’s principles scale neatly from the small
business environment up to the corporate enterprise.
Demystifying
Business with Cookies and Elephants
Gordon
Ettie’s book breaks new ground as it not only defines 5
dimensions of a good business; it walks the reader
through how those dimensions are inter-related and how
strong management decisions are the result of those
relationships. We learn how to perceive, measure,
and leverage the forces that move a business towards
success and how these management techniques apply to
various levels of business.
A
new perspective on Business Management
DBCE is a
standout among the business management books published
in recent years; it is succinct, readable and very user
friendly. The book’s principles apply to any business
and every corporate level, including the experienced
entrepreneur, the management executive, the rising
corporate star and the new business owner.
Reviews
"A straightforward primer
that can be read on a single BART commute trip and saved
as a reference. Ettie explains the core principles of
what everyone in every department in a business must
know in order to make it profitable and thrive. He uses
the examples of a cookie-making company and the fable of
the Blind Men and the Elephant to drive home points.
There is a whole chapter of business terms defined,
along with understandable examples of how costs,
productivity and profits are measured." --The
San Francisco Examiner
